We explore the purpose of A/B testing and how it can be used to develop better insights and improved conversion rates across omnichannel marketing campaigns.
Ad impressions - the metric that helps you track performance, calculate costs and optimize your campaigns for maximum impact.
Discover the benefits of creative automation for ad operations - streamlining ad creation, management, and compliance with industry standards.
Gain flexibility and cost-effectiveness in your ad campaigns with ad rotation - monitor performance and focus on the best-performing ads.
Develop an understanding of the ad-serving process, which involves campaign setup, ad upload, evaluation, selection, delivery, and performance tracking.
Maximize your reach and engagement with adaptations tailored to different channels and platforms. Learn more about the benefits of adaptation in marketing.
Discover what creative assets are and why they're crucial in advertising. From TV commercials to social media posts, from print to POS.
Creative production can enhance the efficiency and effectiveness of your advertising campaign while maintaining brand consistency. See how automation can help.
Drive engagement and increase efficiency with display advertising delivered through creative automation. Personalize, scale, and maintain brand consistency.
Discover dynamic advertising, a form of online advertising that personalises content based on user behaviour and preferences.
Dynamic Creative Automation empowers advertisers to deliver personalised, targeted content across multiple channels, increasing engagement and reducing costs.
Unlock the potential of MarTech - the intersection of marketing and technology - with sophisticated tools and data-driven insights.
Improve your marketing campaign with multivariate testing. Test multiple variables simultaneously and make data-driven decisions to resonate with your audience.
Discover the power of omnichannel marketing campaigns and the role of creative automation in boosting customer engagement and conversions.
Retargeting brings potential customers back to your brand, and creative automation streamlines the ad creation process, making it easy to test and optimise ads.
Discover the importance of ROI in marketing & advertising. How it drives performance evaluation, budget allocation, and accountability, while understanding its limitations.
Transcreation helps brands effectively communicate with local consumers, avoiding pitfalls and ensuring their messaging resonates across different markets.
